Ebru Marangoz
In 2024, Ebru Marangoz has attended the How To Measure UX and Design Impact Training with Vitaly Friedman.
In 2024, Ebru Marangoz has completed all requirements for the Interface Design Patterns UX Training certificate, powered by Smashing Magazine.
Badge Get Certificate PDFTopics of the UX training:
- How to make and track the impact of your design effort,
- How to define the notion of design success for your team,
- How to measure design work against business goals and needs,
- How to choose the right mix of qualitative and quantitative research,
- How to define KPIs that focus on user needs but also respect business needs,
- How to use the Top Tasks methodology to understand and prioritize user’s tasks
- OKRs vs. KPIs vs. metrics, how to translate them into clear goals for each team/department, and how to apply them to design work
- How to make sense of SUS, UMUX, UMUX-Lite, SPRQ, North Star Metric, NPS, CLV, CSAT, CES, MAU, MRR/ARR and business KPIs,
- How to navigate the unpredictability of technical limitations and business constraints to still move confidently towards better design,
- How to build a design KPI tree for each team and for each department
- How to establish ownership, accountability and buy-in for design KPIs
- How other companies and organizations define and track design KPIs, and what we can learn from them
- How you can define, apply and track design KPIs for your projects and for your teams
- How to improve team culture with better meetings, time estimates, expectations management and collaboration, in-house and remote